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I wrote up the following big reply (see below), but after discussing with my wife, the distinctions I had in mind when I created two categories do not matter for this document, so I'll do what you ask and work to merge the list.

The original idea was along the lines of "single person/individual or "a business that offers Gentoo consultation services". The idea is that businesses will have a website with services offered and can provide a more fully fleshed out service and/or support agreements for potential clients. For most states in the USA, running a business requires a business license and generally results in a more organized and robust structure for tax purposes, accounting, etc, which may be important details for a larger organization seeking consultation services. It's not just about multiple people being employed, but the reliability and/or robustness of the service offerings provided.