Texas Instruments PCIxx12

pcmcia - PCIxx12 Cardbus Controller
See also the PC-Card article and Handbook: Get PCMCIA working.

firewire - PCIxx12 OHCI Compliant IEEE 1394 Host Controller
For kernel config and more details see the FireWire article.

Card detection
Media inserted in the card reader do not go in but will be presented as  in case of MemoryStick:

And as in case of SDHC Card:

For handling of inserted media, see also the Removable media article.